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Privacy Policy

5LEAF AUTO

PRIVACY POLICY

Last Updated: April 10, 2025


1. INTRODUCTION

5Leaf Auto ("we," "us," "our," or the "Company"), located at 400 Broadway Park, Long Branch, NJ 07740, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

  • Visit our website at www.5leafa​uto.com (5Leafauto.com)
  • Use our services
  • Communicate with us in any form
  • Enter our physical location

This Privacy Policy also tells you about your privacy rights and how the law protects you.

We process personal data in accordance with applicable data protection laws, including the New Jersey Consumer Privacy Act, the California Consumer Privacy Act (CCPA), and, where applicable, the General Data Protection Regulation (GDPR).

PLEASE READ THIS PRIVACY POLICY CAREFULLY. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE WEBSITE OR USE OUR SERVICES.

2. INFORMATION WE COLLECT

We collect several types of information from and about users of our Website and services, including:

2.1. Personal Identification Information

  • First and last name
  • Email address
  • Telephone number
  • Postal address
  • Date of birth
  • Driver's license number (where required for vehicle service verification)
  • Vehicle information (make, model, year, VIN, license plate number)
  • Insurance information
  • Payment information (payment card details, banking information)
  • Photographs of your vehicle

2.2. Non-Personal Identification Information

  • Browser type and version
  • Operating system
  • Network information
  • IP address
  • Device information
  • Visit timestamps
  • Pages viewed
  • Referring website address
  • Geographic location data (city and state level)
  • Service preferences

2.3. Information You Provide to Us

  • Communications with us via email, phone, mail, or in person
  • Feedback on our services
  • Survey responses
  • Information provided when scheduling appointments
  • Service history requests
  • Warranty claims
  • Marketing preferences

2.4. Information Collected Through Automatic Data Collection Technologies

We use cookies, web beacons, pixel tags, and other tracking technologies on our Website to collect information about your browsing activities. This may include:

  • Browser and device information
  • Website usage information
  • IP address
  • Geographic location
  • Navigation patterns
  • Time spent on pages
  • Click patterns

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Website may become inaccessible or not function properly.

3. HOW WE COLLECT YOUR INFORMATION

3.1. Direct Interactions

We collect information when you:

  • Fill out forms on our Website
  • Schedule a service appointment
  • Create an account
  • Subscribe to our newsletters
  • Request marketing materials
  • Provide feedback or contact us
  • Visit our business location
  • Engage with us through social media

3.2. Automated Technologies

As you navigate through our Website, we may automatically collect technical data about your equipment, browsing actions, and patterns as specified in Section 2.4.

3.3. Third Parties or Publicly Available Sources

We may receive personal data about you from various third parties and public sources, including:

  • Business partners
  • Service providers
  • Analytics providers
  • Advertising networks
  • Search information providers
  • Identity verification services
  • Credit reference agencies
  • Publicly available databases

4. HOW WE USE YOUR INFORMATION

We use the information we collect about you for various purposes, including:

4.1. Business Purposes

  • To fulfill or meet the reason you provided the information
  • To provide, support, and develop our Website and services
  • To process payments and transactions
  • To create, maintain, and secure your account with us
  • To provide customer service and respond to requests
  • To personalize your experience
  • To process and deliver your order, including warranty service
  • To send service reminders and maintenance notifications
  • To verify your identity and eligibility for services
  • To maintain service records

4.2. Marketing and Communications

  • To send you information about services that may be of interest to you
  • To inform you about changes to our services or policies
  • To measure the effectiveness of our marketing campaigns
  • To deliver relevant website content and advertisements
  • To invite you to participate in surveys or provide feedback

4.3. Analytical and Improvement Purposes

  • To improve our Website, products, and services
  • To administer and protect our business and Website
  • To measure or understand the effectiveness of advertising
  • To develop new products and services
  • To generate usage statistics and analytics

5. DISCLOSURE OF YOUR INFORMATION

We may disclose information that we collect in the following circumstances:

5.1. Service Providers

We may share your information with trusted third-party service providers who perform services on our behalf, including:

  • Payment processors
  • IT and system administration providers
  • Marketing and advertising agencies
  • Customer relationship management services
  • Data analytics providers
  • Email delivery services
  • Auto parts suppliers
  • Warranty administrators

5.2. Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5.3. Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5.4. Protection of Rights

We may disclose information when we believe disclosure is necessary to:

  • Enforce our Terms of Service and other agreements
  • Protect our rights, property, or safety
  • Protect the rights, property, or safety of our users or others
  • Prevent and address fraud, security, or technical issues
  • Support auditing, compliance, and corporate governance functions

5.5. With Your Consent

We may share your information with third parties when we have your consent to do so.

5.6. Anonymized and Aggregated Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for marketing, advertising, research, or similar purposes.

6. DATA RETENTION

We will retain your personal information only for as long as reasonably necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

  • Customer service records: 7 years after last interaction
  • Vehicle service records: 10 years after service
  • Warranty information: Duration of warranty period plus 2 years
  • Payment information: 7 years as required by tax laws
  • Marketing preferences: Until you opt-out or request deletion

In some circumstances, we may anonymize your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

7. DATA SECURITY

We have implemented appropriate physical, technical, and organizational measures designed to secure your personal information from accidental loss and unauthorized access, use, alteration, and disclosure. All payment transactions are encrypted using industry-standard technology.

The safety and security of your information also depends on you. We urge you to be careful about sharing your personal information. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk.

8. YOUR LEGAL RIGHTS

Depending on your location, you may have certain rights regarding your personal information. These may include:

8.1. For All Users

  • Right to Access: You have the right to request information about the personal data we hold about you.
  • Right to Correction: You have the right to request correction of your personal information if it is inaccurate or incomplete.
  • Right to Opt-Out: You can opt-out of marketing communications at any time by following the unsubscribe links in our emails or by contacting us directly.

8.2. For California Residents (Under CCPA)

California residents have specific rights regarding their personal information:

  • Right to Know: You can request information about the categories of personal information we've collected about you, the categories of sources, our business purpose for collection, and the categories of third parties with whom we share the information.
  • Right to Delete: You can request deletion of personal information we have collected from you, subject to certain exceptions.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
  • Right to Opt-Out of Sales: California residents have the right to opt-out of the "sale" of their personal information. However, we do not sell personal information as defined by the CCPA.

To exercise your rights under CCPA, please submit a verifiable consumer request by contacting us using the details in Section 12.

8.3. For European Union Residents (Under GDPR)

If you are a resident of the European Union, you have additional rights:

  • Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances.
  • Right to Restrict Processing: You can request restriction of processing of your personal data under certain circumstances.
  • Right to Data Portability: You can request that we transfer your data to another controller.
  • Right to Object: You can object to our processing of your personal data in certain circumstances.
  • Rights Related to Automated Decision Making: You have rights related to automated decision-making and profiling.
  • Right to Withdraw Consent: You can withdraw your consent at any time where we rely on consent to process your personal information.

To exercise your GDPR rights, please contact our data protection representative using the details in Section 12.

9. INTERNATIONAL DATA TRANSFERS

We are based in the United States and process data primarily in the United States. If you are accessing our Website or services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States.

For users in the European Economic Area (EEA), we ensure that any transfers of your personal data to countries outside the EEA are subject to appropriate safeguards as required by data protection law. These safeguards may include:

  • Standard contractual clauses approved by the European Commission
  • Certification mechanisms such as the EU-US Privacy Shield
  • Binding corporate rules for transfers within a corporate group

10. CHILDREN'S PRIVACY

Our Website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on our Website or through any of its features.

If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the details in Section 12.

11. CHANGES TO OUR PRIVACY POLICY

We may update our Privacy Policy from time to time. If we make material changes, we will notify you by email or through a notice on our Website prior to the change becoming effective. Your continued use of our Website or services after we make changes is deemed to be acceptance of those changes.

The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.

12. CONTACT INFORMATION

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise any of your legal rights, please contact us at:

5Leaf Auto

400 Broadway Park, Long Branch, NJ 07740

Email: crew@5leafauto.com

Phone: 609-732-2203

13. CALIFORNIA PRIVACY NOTICE

This California Privacy Notice supplements the information contained in our Privacy Policy and applies solely to California residents. This section provides additional details about the personal information we collect about California residents and the rights afforded to them under the California Consumer Privacy Act (CCPA).

13.1. Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

  • Identifiers (name, postal address, email address, phone number, etc.)
  • Customer records information (payment details, service history)
  • Commercial information (services purchased, service preferences)
  • Internet activity information (browsing history, interaction with our Website)
  • Geolocation data (at the city/state level)
  • Audio, electronic, visual, or similar information (vehicle photographs, customer service calls)
  • Professional or employment-related information (if applicable for business accounts)
  • Inferences drawn from other personal information (service preferences)

13.2. Sources of Personal Information

We obtain the categories of personal information listed above from:

  • Direct interactions with you
  • Automated technologies on our Website
  • Third-party service providers
  • Business partners
  • Publicly available sources

13.3. Use of Personal Information

We may use or disclose the personal information we collect for the business purposes described in Section 4 of this Privacy Policy.

13.4. Disclosure of Personal Information

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes:

  • Identifiers
  • Customer records information
  • Commercial information
  • Internet activity information

We disclose this information to the categories of third parties described in Section 5 of this Privacy Policy.

13.5. Sale of Personal Information

In the preceding 12 months, we have not sold personal information. We do not sell the personal information of minors under 16 years of age.

13.6. Your Rights Under CCPA

As a California resident, you have specific rights regarding your personal information:

  • Right to Know: You have the right to request that we disclose certain information about our collection and use of your personal information over the past 12 months.
  • Right to Delete: You have the right to request that we delete any of your personal information that we have collected, subject to certain exceptions.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

13.7. How to Exercise Your Rights

To exercise your rights under CCPA, please submit a verifiable consumer request by:

  • Calling us at 609-732-2203
  • Emailing us at crew@5leafauto.com
  • Visiting www.5leafauto.com

Only you, or a person registered with the California Secretary of State authorized to act on your behalf, may make a verifiable consumer request related to your personal information.

13.8. Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension period in writing. We will deliver our response by mail or electronically, at your option.

14. ADDITIONAL DISCLOSURES FOR GDPR COMPLIANCE

14.1. Legal Basis for Processing

For EEA residents, we process your personal data under the following legal bases:

  • Consent: Where you have given clear consent for us to process your personal data for a specific purpose.
  • Contract Performance: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
  • Legal Obligation: Where processing is necessary for compliance with a legal obligation.
  • Legitimate Interests: Where processing is necessary for our legitimate interests or those of a third party, except where such interests are overridden by your interests or fundamental rights and freedoms.

14.2. Data Protection Officer

While not required under the GDPR for our specific business activities, we have voluntarily designated a data protection representative who can be contacted for any GDPR-related inquiries (see contact details in Section 12).

14.3. Complaints

If you reside in the EEA and believe we have not adequately resolved your data privacy concerns, you have the right to lodge a complaint with your local data protection supervisory authority.

15. COOKIES POLICY

15.1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you browse websites. They allow websites to store user preferences and recognize users when they return.

15.2. How We Use Cookies

We use cookies for the following purposes:

  • Essential Cookies: Necessary for the operation of our Website.
  • Analytical/Performance Cookies: Allow us to recognize and count visitors and see how they move around our Website.
  • Functionality Cookies: Enable our Website to provide enhanced functionality and personalization.
  • Targeting Cookies: Record your visit to our Website, the pages you have visited, and the links you have followed.

15.3. Managing Cookies

Most web browsers allow some control of cookies through browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

16. DO NOT TRACK SIGNALS

Some web browsers have a "Do Not Track" feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our Website is not currently set up to respond to Do Not Track signals.

17. SOCIAL MEDIA FEATURES

Our Website may include social media features, such as Facebook, Twitter, and Instagram buttons or interactive mini-programs. These features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing them.

18. THIRD-PARTY LINKS

Our Website may contain links to third-party websites and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the privacy policy of every website you visit.

 

5Leaf Auto

www.5leafauto.com

crew@5leafauto.com

(609)-732-2203